Client: Microsoft

End User: Pobuca

Objective:

Construct an engrossing case study detailing Pobuca's transition from an infrastructure system integrator to a software-first company, underscoring significant advancements in customer experience and loyalty facilitated by Microsoft's AI technology.

Process:

Online Methodology:

Executed the complete production online, eliminating the requisites for in-person filming and international journeys.

Utilizing Diverse Materials:

Integrated a mix of digital interviews, custom graphics, stock footage, and materials from Pobuca and Microsoft.

Advantages of the Methodology:

Ensured expansive and straightforward engagement for all participants, irrespective of their location.

Averted tangible costs related to travel and onsite shoots, offering an economical alternative.

Disadvantages of the Methodology:

The blend of varied materials can potentially impair visual continuity.

The availability of footage might impose limitations on the realization of certain scripted scenarios.

Outcome:

The video meticulously unfolds Pobuca’s metamorphosis into a software-first enterprise, highlighting a staggering 77% revenue increase over the past year, realized through the adept implementation of Microsoft Azure and Dynamics 365. The case study not only magnifies Pobuca’s success but also brings to light client achievements: average increases in customer loyalty (23%), satisfaction (18%), and revenue (5%). Despite the challenges posed by an online methodology, the story is succinctly and potently delivered, ensuring not just a visualization of technological and strategic triumph but an emotive connection to the human aspects of digital transformation. This production was accomplished cohesively with the 4WU agency.