Client: Zendesk

End User: HotDoc

Objective:

Create a compelling case study that brings to light the collaborative efforts and poignant moments between HotDoc and Zendesk amidst the COVID-19 pandemic.

Process:

Online Methodology:

Every production phase is realized online, negating any requirement for physical filming and global travels.

Utilizing Diverse Materials:

Varied content forms such as virtual interviews, bespoke graphics, stock footage, and CCBA and Microsoft materials, are seamlessly woven together.

Advantages of the Methodology (online filming):

Guarantees unimpeded and wider engagement, accommodating all participants without geographical limitations.

Economizes production by waiving travel and physical shooting expenses, providing a budget-friendly alternative to traditional methods.

Disadvantages of the Methodology (online filming) :

Mixing diverse materials might occasionally hamper the consistency of the visual narrative.

Dependence on available footage might curtail the execution of particular scripted scenes or moments.

Outcome:

Despite facing several challenges, the resulting video successfully accomplishes its business objectives, shining a spotlight on the emotive and dynamic narrative, thereby leaving the client content. The video adeptly showcases the synergy between technological solutions and customer care, emphasizing the crucial role of effective technological approaches in pivotal sectors like healthcare, especially during crisis periods. HotDoc and Zendesk not only demonstrated a prosperous collaboration but also highlighted the significance of human touch and emotion in technological advancements and crisis management.

The endeavor was adeptly actualized alongside the 4WU agency.