Client: Zendesk
End User: HotDoc

Objective

To create a compelling online case study that highlights the collaboration between HotDoc and Zendesk during the COVID-19 pandemic.

The video needed to show how Zendesk supported HotDoc in a critical period, when healthcare communication, customer care and fast digital support became especially important.

Process

Online Production Methodology

The entire production process was completed online, without physical filming or international travel.

The video was built using a combination of remote interviews, custom graphics, stock footage, and materials provided by HotDoc and Zendesk.

Advantages of the Methodology

The online format made it possible to involve participants from different locations without geographical limitations.

It also reduced production costs by avoiding travel and on-site filming expenses, making it a more budget-friendly alternative to traditional production.

Limitations of the Methodology

Working with different types of source material can make it more difficult to maintain a fully consistent visual style.

The production also depends heavily on available footage, which can limit the ability to create specific scripted scenes or visual moments.

Outcome

The final video successfully delivered a clear and emotional customer story about the partnership between HotDoc and Zendesk during a crisis period.

It showed how technology and customer care worked together in the healthcare sector, where fast, reliable communication was especially important during the pandemic.

The story highlighted not only the value of Zendesk’s solution, but also the human side of digital support in moments of pressure and uncertainty.

The project was produced in collaboration with the W4U agency.