9/28/23

Beyond the Script: Nurturing Viewer Trust with Lively Narratives in Rimac's Technological Leap

Project Objective:

Rimac Group, an avant-garde company based in Croatia, has always been on the forefront, "challenging conventions and pushing technological boundaries." Best known for its hypercar manufacturing and pioneering innovations in electric vehicle technology, Rimac's rapid expansion from a workforce of 600 in 2019 to over 2,100 by 2023 underscored the need for a fortified security architecture. To address this, Rimac, with the expertise of their implementation partner Combis, seamlessly integrated Microsoft 365 E5 into their IT structure. This strategic move not only fortified their detection and response mechanisms but also expedited their employee integration process.

Outcome:

In narrating this journey, our utmost priority was to craft a genuine and persuasive storyline that would resonate with viewers, urging them to connect and trust. It was imperative to encapsulate authentic, spontaneous testimonials from the involved parties, steering clear from rehearsed narratives. Equally important was our responsibility to encapsulate all the salient points crucial to our main client, Microsoft. The final narrative beautifully weaves these organic testimonials with pivotal brand messages, creating a rich tapestry of trust and value. The essence of this narrative was further captured in our filming expedition to Croatia. Impressively, within a mere 6-day timeframe, our first draft was greenlit by the client. To further augment the authenticity and depth of the narrative, we integrated select footage from Rimac's YouTube channel. The polished video, with barely any revisions, found its spotlight on Microsoft’s official page.
https://customers.microsoft.com/en-us/story/1675606625407634600-rimac-automotive-microsoft-365-en-croatia

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