Project Background:

The video chronicles the construction journey of Radisson Blu's newly renovated site located near Kiev's historic Golden Gate. Radisson, an iconic global hotel brand, aimed to design a space that not only reflected the brand's image but also embodied the essence of Kiev, particularly its rich history surrounding the Golden Gate.

Our Task:

The challenge for us was twofold:

To accurately convey the advantages of our client, 7Ci Group, through the narrative.

To ensure Radisson's representative didn't have to spend extra time on script revisions or understanding the interview process.

To ensure authenticity, our director took charge of the live interview process. The questions were meticulously crafted to extract genuine, candid responses that would resonate with audiences, while also ensuring all parties involved were satisfied with the narrative.

Execution:

We had a tight schedule of just 2 shooting days (read more about our workflow), which we used to capture:

• The stunning outcome of the renovation.

• The construction process in action.

• The office environment of the 7Ci Group.

• Several atmospheric city landscapes to encapsulate the essence of Kiev.

In the video, the representative from Radisson acknowledges the dedication of the 7Ci Group and the collaborative efforts between the teams, especially when faced with challenges like the noise issue during the lobby renovation. The shared goal was clear: to deliver the project on time without compromising on quality.

Post-shooting, 12 days were spent on editing to weave the narrative together. We ensured the final video perfectly balanced the grandeur of the finished hotel with the behind-the-scenes work that brought it to life.

Deliverables:

We provided the client with:

• A fully edited main version of the video.

• Translated versions in multiple languages to cater to Radisson's global audience.

• A shorter, more concise version for platforms where brevity is key.

Outcome:

The video serves as a testament to 7Ci Group's commitment to quality, timely delivery, and collaboration. Through genuine testimonials, captivating visuals of both the process and the result, and a narrative that aligns with Radisson's brand ethos, we successfully crafted a story that resonates with viewers and upholds the reputation of all parties involved.