Client: Microsoft

End User: Metinvest Holding

Project Goal:

Produce an engaging and technically accurate video detailing Metinvest’s journey in integrating AI into their metallurgical processes, with a detailed lens on blast furnace management, all while ensuring a genuine and compelling narrative.

Challenges and Approach:

Navigating the intricate technicalities of AI in metallurgical processes, our team, led by a director with a strong technical background, dove deep into the subject matter. Ensuring genuine and engaging responses from speakers, the director engaged in deep, technical conversations, circumventing the potential for scripted and inauthentic dialogues.

Execution:

Our strategic narrative approach balanced aesthetic, engaging visuals with an authentically represented process of AI implementation in metallurgical production. Not merely showcasing the technology but intertwining it with the human element and genuine on-site experiences, which formed the backbone of our narrative.

Outcomes and Reception:

The resultant video product not only vividly illustrated the practical applications and financial implications of the technology but also provided a coherent, engaging, and trust-inducing narrative, void of artificial, rehearsed dialogues.

Reflection:

This project underscores our capability in synthesizing technically complex narratives into accessible, visually compelling stories, affirming that deeply technical and authentically human narratives can coalesce into a singular, impactful visual presentation.

Note: Feel free to adjust any specific details or terminologies as per the exact nature of your services and client interactions.

The video was successfully published on Microsoft's website

https://customers.microsoft.com/en-us/story/1396326722847133699-metinvest-holding-discrete-manufacturing-azure-en-ukraine