10/3/23

Crafting Dual-Benefit Narratives: KAMA & Uklon’s Rebranding Story. A Balanced Appeal to Both Client and End-User

Client: KAMA Design Academy

End User: Uklon

Challenge:

Crafting a case study that not only demonstrates a successful rebranding collaboration between the Kama Design Academy and Uklon but also illustrates mutual benefits, highlighting how both companies gained substantial value from this partnership. The aim was to frame both entities positively, showcasing Uklon's modern, trend-responsive brand and Kama Academy’s adept design and rebranding capabilities.

Approach:

We approached this case study with an innovative format, opting for a blend between a promotional video and a traditional case study, spotlighting the symbiotic relationship and shared benefits between Kama and Uklon. The video production was developed in two versions to cater to different audience preferences and engagement spans, offering both a short and a comprehensive view into the collaboration's depth and success.

Result:

Our initial video not only served as a vibrant testament to the rebranding project but also emerged as a powerful promotional tool for both entities, prompting the creation of a second impactful iteration due to the significant positive impact and reception of the first. Both versions adeptly serve Kama Design Academy and Uklon in their marketing pursuits.

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