Client: Microsoft

End User: Coca-Cola Beverages Africa (CCBA)

Objective:

Shape a narratively rich and visually compelling case study that elucidates CCBA’s digital transformation journey with Microsoft, underlining a notable reduction in IT costs and enhanced operational efficacy in a digitally interconnected working environment.

Process:

Online Methodology:

Every production phase is realized online, negating any requirement for physical filming and global travels.

Utilizing Diverse Materials:

Varied content forms such as virtual interviews, bespoke graphics, stock footage, and CCBA and Microsoft materials, are seamlessly woven together.

Advantages of the Methodology (online filming):

Guarantees unimpeded and wider engagement, accommodating all participants without geographical limitations.

Economizes production by waiving travel and physical shooting expenses, providing a budget-friendly alternative to traditional methods.

Disadvantages of the Methodology (online filming) :

Mixing diverse materials might occasionally hamper the consistency of the visual narrative.

Dependence on available footage might curtail the execution of particular scripted scenes or moments.

Outcome:

The video gracefully unfolds CCBA’s transition into a digitally unified entity, a transformation scaffolded by Microsoft’s suite of solutions. Despite the inherent methodological challenges, the narrative successfully highlights the substantial IT cost reduction from 2.85% to under 1.4% of net sales revenue, and upliftment in both customer and employee experiences. It becomes a canvas where technology and strategic operational restructuring intertwine, depicting not merely a successful partnership between CCBA and Microsoft but a testament to strategic digital incorporation in a vast, operationally complex enterprise. The endeavor was adeptly actualized alongside the 4WU agency.