Turning a Complex Platform Transformation Into a C-Level Client Story

EPAM needed a business-focused client story about Swiss Re Institute’s move to a managed, subscription-ready digital model — with controlled access, data trust, lower operational risk and a clear path to revenue.

Project Context

Swiss Re Institute was moving toward a one-stop public portal with an AI assistant and tiered access model. The story had to explain this transformation clearly for a C-level audience.

The Production Challenge

Filming took place in Zurich under strict rules: limited office access, approved people and angles only, no stock footage and sensitive screen material.

The challenge was editorial and directorial: several voices, a complex platform transformation and a restricted enterprise environment had to become one clear business story.

Director’s Approach

The project required a strong directorial approach, not just filming.

We defined the role of each voice: Swiss Re carried the business value and trust message, while EPAM stayed visible as the expert enabler without becoming self-promotional.

In the interviews, the director guided the conversation toward business value rather than technical detail, keeping the story clear for a C-level audience. To preserve natural delivery, scripted answers were avoided in favour of answer outlines and anchor words.

Visually, we compensated for strict location limits by using controlled angles, action pick-ups, safe screen material and purposeful b-roll. Every shot had to help the story move, not simply decorate it.

This helped create a concise client story where EPAM’s contribution was clear, Swiss Re’s voice remained central and the final film felt credible, natural and business-focused.

Visual Approach

With no stock footage and limited office coverage, the film relied on controlled angles, action pick-ups, masked screens and purposeful b-roll to stay dynamic and credible.

Story Structure

The story followed a clear business arc: fragmented access → one-stop portal with AI assistant → managed subscriptions → phased cutover → lower risk, preserved trust and revenue potential.

Outcome

The final film turned a complex platform transformation into a concise, executive-friendly client story — clear, credible and led by the customer’s voice.